Merino
Merino is the wool most people imagine: soft, luxurious, and gentle on sensitive skin. It’s commonly used for base layers, but don’t sleep on it for sweaters or jackets. Anything labeled “wool” is definitely Merino. The rest – cashmere, alpaca, mohair – get the fancy name treatment, but they’re still part of the wool family.
Wool has a bit of a bad rep; it’s been called itchy, high-maintenance, and generally “difficult.” But here’s the secret: it’s usually cheap, low-quality wool that’s the problem. You know what they say: “You get what you pay for.” Cheap wool not only itches and pills, but it’s often tied to unethical sourcing practices.
Invest in quality wool, and suddenly it’s a whole different story:
It’s a breathable material, and its makeup helps wool absorb moisture easily. It’s considered an “active fiber,” so depending on body temperature and humidity, it naturally reacts and changes. Which means it keeps it cool when it’s hot and warm when it’s not.
What's also to love is wool's antimicrobial property that makes it naturally odor-resistant. This property essentially traps any odor-causing bacteria from growing on the fabric by holding them in and freeing them upon washing, hence making it odor-resistant.
Interestingly enough, wool is a naturally moisture-wicking material. So, where toxic chemical finishes are often required to make a fabric water resistant, wool has a natural wax coating that does it naturally. It gets wet on the surface but does not absorb.
And that’s just scratching the surface of why we love wool.
So how do you know what's high-quality and ethically sourced wool? Look for branded wool: NATIVA, Woolmark, Shaniko Wool, ZQ Wool, and Wooltrace are a few examples.
A wool-silk blend is luxury quality, but a wool-poly blend? It's cheap, itchy, short-lived, and full of plastic. Cheap wool often comes with low quality and questionable ethics. Something to remember: if a brand isn’t transparent about sourcing, do some digging. Some brands may still be ethical, but don’t advertise it. Typically, a lack of transparency is a red flag that they have no clue or don’t care.